Innovation Mind SEO Services

Welcome to Innovation Mind. We are a digital marketing agency and we help consult local businesses with our digital online marketing services  focusing on SEO (Search Engine Optimization). See more about our SEO services.

More than over half the population search on the internet before making a purchase. People are constantly using their phones and electronic devices to read and research about a business before purchasing their services or products. Many small businesses have an online presence, however, the majority of them DO NOT have their online presence optimized to capture their needful customers.

At Innovation Mind, we understand customer’s search behavior on Google and how to get them to visit your website and either call your business or fill a contact form.

Step 1 – Show up Where Customers are Looking

Studies have shown that over 70-80% of people will research a company on the web before making a purchase decision, usually by visiting its website. Even having a one page website can establish credibility. It shows that the business is actually real and has taken the time to put out a presentation. – Biz Report

In other words, 7-8 out of 10 people are looking online for your services or products and this number is only increasing as technology and the internet grows. You might be wondering where these people are searching and the answer is simple; on the biggest used everyday online platforms such as Google, Facebook, Yelp, Youtube, etc.

Ask yourself this, “Is my business showing up first when people search on these platforms?”. If you’re reading this then probably not. The good news is Innovation Mind can help you show up in front of these potential customers.

Step 2 – Turning your Website Visitors into New Customers

Having tons of visitors go to your website is great, but the issue now is turning those visitors into buyers. This area is where most businesses overlook, because they think that once visitors check out their website then people automatically buy. The truth is that “yes” some people do buy, but you’ll also be losing a lot of potential customers if you don’t optimize your website to convert at its best. Optimizing your website to place specific elements in certain areas is the difference between a visitor submitting you their information or leaving your website. We help optimize your website to turn these website visitors into leads into paying customers.

Website Visitor – someone who landed on your website.

Lead – someone who submitted their information (name, phone, address) to your business, but may not be fully committed to purchasing your product or services.

Customer – someone who purchased your service or product.

Step 3 – Tracking the Results

We track results to see how well our campaigns are doing and if we can optimize anything to do even better. Our clients have access to keyword tracking reports and analytics depending which services they need from us. The numbers tell it all.

Take action today and choose to grow your business even further with our SEO services.

In 2022, Backlinko analyzed 4 million Google search results and this is the result they learned about organic click through rate (CTR). Organic CTR is the number of clicks that your website receives divided by the number of times its shown in Google.

Imagine ranking in the 1st position for a keyword that has 1000 searches per month. On average that is 276 clicks to your website each month and that’s just one keyword.

The 1st position is the clear winner here pulling in on average a CTR of 27.6% which more than the 2nd and 3rd positions combined.

1st, 2nd, and 3rd positions account for over 50% of organic CTR. Even if you’re unable to grab the 1st position due to high competition there’s still value in 2nd and 3rd position.

Here is a comparison between Google Ads CTR (Also known now as Google Sponsored Links) to organic positions CTR.

According to a 2022 Wordstream study on Google Ads, an average CTR is between 4%-6% and anything between 7%-9% is considered good. These Ads are shown at the top of Google searches, but people still click less of them.

The top 3 organic positions on Google gets a CTR of over 50%. These organic positions can be achieved with successful SEO.

Now you see how powerful these organic positions are and the positive impact it can bring for your business. Ranking in Google can be achieved with our SEO services. Let us take care of bringing you new leads while you focus on your maximizing business.