Winston Salem SEO Agency and Top Local Marketing Services

Are you looking for the best Winston-Salem, North Carolina SEO Company?  What do you look for when considering an SEO firm to handle your search engine optimization? Let’s put it this way – what do you expect SEO to do for you?

Search Engine Optimization or SEO is primarily used to drive traffic to your website. It boosts your website’s ranking on Google’s SERPs (search engine results pages). When an SEO campaign executes according to plan, you will be pleasantly surprised at the dramatic increase in sales and profitability that it achieves for you.

A successful SEO campaign does wonders for your marketing and may be the only marketing you’ll need for your business. Let’s look at some of the advantages of hiring a Winston Salem SEO firm to promote your business on Google.

Creates Better Brand Awareness

The most valuable asset your business has online is its brand. Focusing on the latest branding strategies can do wonders for your business. SEO can build your brand. Our SEO expert can help create a much higher awareness of your brand by not only ranking your website but other properties. SEO drives more traffic to your site versus other search engine marketing methods. As more people find your website, this creates a much better understand about your business, brand and what you are all about.

Dominate the Competition

Here’s what you should understand. If you are not using search engine optimization, your competitors most certainly are. When you hire the best Winston Salem SEO service, you will be able to get a real insight into your competitor’s online marketing strategies. An SEO firm would use SEO tools such as SEMrush, Google Keyword Planner, Ahrefs, Majestic, or Moz that allow them to find out about the keywords used by your competitors, their backlinking strategy, the recent changes made by your competitors, and how that has affected their traffic, and a lot more.

You will learn a lot about the methods used by your competitors to achieve a high ranking on Google’s SERPs and will be able to use some of their approach to getting your website to rank higher on the search results pages as well. Additionally, we will create more backlinks to outcompete the competitor once we’ve gone neck to neck with their website.

A Cost-Effective Marketing Campaign

Organic SEO is by far the most affordable marketing strategy out there. It is certainly more affordable than other online marketing strategies such as Google AdWords, Facebook Advertising and other Cost-Per-Click and Pay-Per-Click advertising methods. You can create a highly effective SEO marketing campaign with just a small investment. Plus, with analytics tools such as Google Analytics or SEMrush, it is very easy to track the overall cost of your marketing campaign. You know when a particular strategy is working and when something is not working all that well and can change tracks accordingly. Organic SEO allows you to achieve your targets much faster and reach out to a much bigger audience without spending more than you should on the marketing.

Build Authority to Create Trust with Your Customers

Most surveys have found that people tend to trust websites that rank high on Google’s SERPs. In fact, most people will never search past the 1st page of Google. The highest ranked website in the search results for a particular product or service usually gets most of the search traffic, while the other sites share the rest. You’ll want your website to rank in the #1 position on the 1st page of Google. That’s why it is so important to rank at the top of the search results to earn your customers’ trust and loyalty. Only a top-rated Winston Salem Search Engine Optimization expert can help you achieve that.

Longevity

Hiring a Winston Salem SEO firm is not a short-term move, but one that will benefit your business for years. At Innovation Mind we create asset businesses and not expense businesses.

For any website to rank highly on Google, it must earn Google’s trust – and that’s something an SEO firm can help a business to gain. It’s not easy to earn Google’s trust, but once you do, this can create a constant flow of web traffic for years to come. So you should see SEO as a part of your long-term growth strategy. We like to think the phrase “slow and steady wins the race,” while the race being a marathon. Keep in mind that SEO is a long-term strategy.

After reading this, you should have a basic understanding of SEO and how it can help boost your business and the reason to hire an SEO agency. Hiring the right SEO firm can make all the difference to your online presence.

Let us show you what we can do for your business with our Winston Salem SEO services. Simply fill our discovery form at the bottom. We will review your information and create a no-cost video analysis of your website if we see that our service and your business are a good fit for each other. Click on the button below to get started!

In 2022, Backlinko analyzed 4 million Google search results and this is the result they learned about organic click through rate (CTR). Organic CTR is the number of clicks that your website receives divided by the number of times its shown in Google.

Imagine ranking in the 1st position for a keyword that has 1000 searches per month. On average that is 276 clicks to your website each month and that’s just one keyword.

The 1st position is the clear winner here pulling in on average a CTR of 27.6% which more than the 2nd and 3rd positions combined.

1st, 2nd, and 3rd positions account for over 50% of organic CTR. Even if you’re unable to grab the 1st position due to high competition there’s still value in 2nd and 3rd position.

Here is a comparison between Google Ads CTR (Also known now as Google Sponsored Links) to organic positions CTR.

According to a 2022 Wordstream study on Google Ads, an average CTR is between 4%-6% and anything between 7%-9% is considered good. These Ads are shown at the top of Google searches, but people still click less of them.

The top 3 organic positions on Google gets a CTR of over 50%. These organic positions can be achieved with successful SEO.

Now you see how powerful these organic positions are and the positive impact it can bring for your business. Ranking in Google can be achieved with our SEO services. Let us take care of bringing you new leads while you focus on your maximizing business.