Accelerated Mobile Pages or AMP is going to be a revolution movement for the mobile web community. Although it hasn’t been officially rolled out or even confirmed when this update will happen, we do see trending conversations about it. We know the AMP project will adhere to mobile usage. With that, we’ve compiled a quick-easy-to-read informative study to learn about AMP and the reason behind it.

Often a reader will abandon a webpage if it takes too long to load up, we’re all guilty of this, and the result: publishers lose revenue, advertising, and customers. In simple terms, a long loading page will cause less conversion which entirely can hurt many factors, even rankings.

Here’s what the AMP Project team has to say about this:

For many, reading on the mobile web is a slow, clunky and frustrating experience – but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.

The internet is transforming at such a supersonic rate that publishers will have to keep up with users. In fact, mobile searches have dominated over the desktop in the recent year. Likewise, anyone doing business online will need to optimize their website or webpages to mobile friendly for the best user experience.

The development works to load instantaneously rich content from any mobile device including all phones or tablets – meaning faster videos, animations or graphics to work alongside smart ads.

AMP is built on existing web technologies, allowing websites to integrate lightning-speed web pages, which enables for publishers the choice to still host their content and such for their users. At the moment, AMP works best with static content/published content such as informational pages, news articles, and even blog entries. Here’s a useful video demonstration.

As mentioned before, we are still not sure when AMP will roll out even though numerous groups have conversed that the project will roll in February 2016. At this point, no confirmation has been made.

The difference between AMP and responsive web design (mobile-friendly pages) are two separate entities working within the same vicinity. For the sake of confusion, responsive web design helps to organize and design a website to work on any device, in other words, made be flexible. AMP lightening boosts the loading speed of any visiting users to a website from their mobile device. An ideal concept would be to have a website that is mobile friendly encoded with AMP HTML.

So who exactly will need AMP HTML? We would like to think all serious business owners, and publishers…at least when and if it rolls out.

There are technology platforms that are ready to integrate AMP HTML including Twitter, Linkedin, WordPress, and more. Once successful, we are positive other platforms will follow up.

AMP can be said to be a “smart” way of mobile searching. All websites by now should be mobile optimized, and it makes sense to improve the speed for these websites. The benefit of having a super speed mobile website can increase volume and user experience. Thanks for reading or informational article on Innovation Mind about accelerated mobile pages. We hope this clarified the movement and things to expect. More information can be found at the Google AMP Project website.