What is Search Engine Optimization?

Search Engine Optimization also referred to as SEO, is the process of affecting a website’s visibility in the search engines. SEO is often referred to as “natural”, “organic”, or “earned” results. This process is by far the most efficient way for businesses, blogs, or any online networks to gain hyper-relevant traffic.

For beginners, SEO is a method that uses certain ranking factors to push site properties to rank higher in the search engines…in other words – influencing a website property closer to the first position. These search engines include Google, Yahoo, and Bing. You want to take advantage of SEO if you wish for your customers, prospects, or clients to find you in the search engines. Let us show you how with our SEO service.

Introduction to Search Engine Optimization

Rankings that don’t show in the first page are generally never seen. Not being on the first page could cause a business to lose lots of traffic. Although some companies prefer to use paid advertising, there are many more pros with having SEO – one of those pros being that organic searches are more targeted (inbound). Here are three essential key factors to understand and how to attain high search engine rankings.

Keyword Research 

Keyword research is, by far, one of the most significant factors that can make or break a business online. This method can be looked at as the base of SEO. Without proper keyword research, you will have a drastic time discovering what your prospects are looking for. On top of that, you won’t know how to build the right content and backlinks the way search engines like.

But don’t worry; there are free tools online that can help ease the tension for finding the right keywords. The most used tool is the Google Keyword Planner which is a free tool. Also, there are paid tools like SEMrush and software that can help in this process, but that’s if you want greater keyword depths.

On Page Optimization

On page optimization, also referred to as On Page SEO, is a term that sounds exactly like what it does. On page means to focus on pages on your website and to optimize on page is to make it the best it can be in the eyes of the search engines. Although it sounds easy, on page is one of the harder factors to come by. It’s true that you may have total control of on page optimization, but once you start receiving high rankings and gradual traffic, then it’s time to learn about conversion. On page SEO can be a course to itself and so can conversion.

This article is introductory to search engine optimization so only a snippet of this information will be provided. The particular thing to remember about on page optimization is that it is as much important as the other factors.

Off Page Optimization 

Off Page SEO focuses on everything opposite of on page. Generally, Off Page is all about building backlinks. There are good backlinks and bad ones. You will have to learn about which ones are which, or see more about the differences between white hat vs black hat backlinking strategies.

So why backlinks? Backlinks are used by the search engines to count votes to your website. Each backlink provides a boost that either pushes your website up or down in the search engines. Likewise, this is a course to itself. All you need to know is that backlinks are super important and should be in your arsenal if you plan on learning SEO. Both On Page and Off Page SEO strategies are essential.

Video about Beginner Search Engine Optimization

Why Bother with SEO?

If you’re still unsure as to why SEO is going to make a difference in your business or then you need to pay closer attention.

There are factors that Google use to determine where a website should rank for specific keyword phrases. By implementing SEO the right way, you can attain high rankings on Google. Generally, the process will take time, but with enough effort and dedication, you can claim the first spot.

Most business owners have no idea how to apply search engine optimization to their business websites. The truth of the matter is that these business owners do not specialize in this field. The rational concept is to hire an SEO agency and apply the skillset to the business owner’s website.